KIA
PR
Challenges
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Client
KIA
Client
KIA Niro & Falkon Auto
Falkon Auto, an official distributor of the KIA brand in Ukraine, has 55 showrooms around the country.
KIA is ranked number one in the industry by J.D. Power, one of the most authoritative ratings, in the 2020 Initial Quality Study. For the sixth consecutive year, Kia is the number one mass-market automotive brand.
KIA Niro Hybrid was presented in Ukraine in 2017, at that time it set a Guinness World Record for fuel efficiency among the hybrid electric vehicles.
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KIA
Challenges:
- To introduce the new Kia Niro hybrid to the market as Kia's most technological model. Target audience — IT sector representatives
- To improve sales of Kia vehicles
Solutions:
- Presentation of Kia Niro model for the participants of our tech event, IT Forum. Test drive for the guests of the event
- Implementation of a complex PR campaign within the IT market with advertising of Kia’s new technological model
- Integration of car advertising into our IT events during the year: transfers by Kia vehicles for honorary guests of the events.
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